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Experience Design of Funerals
MASTERCLASS WITH AMY FIRTH
Coming late 2026
Most of us have been to a funeral that felt like it was missing something. Fewer of us have been to one that felt completely right - where the space, the people, the music and the moment all came together into something that genuinely honoured the person being farewelled.
That feeling isn't an accident. It's a craft. And like any craft, it can be learned.
Why this exists
I've spent over a decade designing ceremonies across the UK and Australia - funerals, weddings, namings, memorials of every shape. What I've learned, again and again, is that the ceremonies people remember as truly meaningful share a particular kind of thinking behind them. Not luck. Not a naturally creative family. A way of approaching space, presence and participation that can be named, taught and applied.
The Experience Design of Funerals Masterclass is where I teach that thinking.
What we'll work through together
The space - how to choose and shape a setting so it tells the story before anyone speaks. What changes when you move from rows to semi-circles. How to think about light, scent, sound and the moment of arrival.
The senses - how to weave a person's actual presence through a ceremony using music, smell, touch and taste - not as decoration, but as the foundation the whole ceremony is built on.
Participation - how to move people from sitting quietly to actively taking part, in ways that feel safe rather than performative. The small structural choices that turn an audience into a community.
The words - why what's said often matters less than how the room feels, and how to write and structure a ceremony so the feeling does the work the words can't.
Putting it together - how all of this comes together into a single, coherent ceremony design - whether you're planning one for yourself, for someone you've lost, or as part of your professional practice.
Who this is for
This masterclass is for anyone who wants to go beyond simply sensing that something more is possible, and learn how to actually create it. That might be:
Someone planning their own ceremony in advance, who wants to do more than leave a wish list
A family member who has been asked to help design a ceremony for someone they love
A celebrant, death doula, end-of-life worker or funeral professional who wants to bring this depth of thinking into their practice
[Join the waitlist →]
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